Between the devil and the deep blue sea: An analysis of social profiles and conversations during the Brazilian presidential elections

Brazil’s latest presidential elections have revealed a fractured political climate, with candidates from opposing ends of the political spectrum being pitted against each other, in what is becoming an all too familiar scenario. Although most international media outlets were quick to boil the narrative down to just that – extreme right v. left; populist conservatives v. liberals – the reality is in fact far more nuanced. With voters feeling they’ve been left no choice but to voice their frustrations over domestic issues at the ballot box, the true drivers of support for one candidate over the other are not as simple as they may seem.