Not a research agency,
Not a brand & innovation consultancy,
We’re both.

We are a technology and data-driven consultancy, transforming businesses
by turning big data into insights, strategy and practical ideas. 

We enable brands to do more of the things that people love
to help those businesses grow faster.
 

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Organise Data

Integrate and analyse data from multiple open and client sources – social, search, CRM, CS etc. – using our proprietary tech

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Surface insights

Surface actionable insights around your audience, brand and category; identifying pain points, and opportunities for growth

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CREATE IDEAS

Co-create ideas to improve the business across all customer touch-points; generating greater advocacy & sales

Our success is measured by what gets done for our clients. 
The rest is up to us.

 

Rather than defining and imposing a culture, we’ve allowed ours to spontaneously develop, as cultures do. Our culture makes us all willingly accountable, to each other and our clients, for the work we deliver. It pushes us to learn more every day and grow faster. And it’s based on three behaviours that we collectively share when we’re at our best:

  • Empathy: While our insights come from following the trail of data breadcrumbs, we never forget that there are people behind the ones and zeroes. We listen to understand, not just to reply.

  • Integrity: Honesty above all – we cut through the noise and cut out the fluff. We do clever things to show you simple things, telling human stories that make you sit up.

  • Curiosity: We’re a perpetual work in progress, individually and collectively. Restlessly inquisitive, we always strive to find a better way – for us and for our clients. Our ultimate measure of success is tangible business growth.

 

 
Some of the Freemavens team were back in Rotterdam last week talking all things foods, ice cream and tea with @unilever . . #freemavens #unilever #rotterdam #netherlands #teamwork #projectunlonely #businesstrip #dataanalysis #data #datadriven #marketing #marketingagency #socialmedia #digitalmarketing
Today is #mentalhealthawarenessday 💛 In our weekly mindfulness sessions, we take some time out to take a deep breath and focus the mind, giving us all a well-needed break from our desks. What do you do to de-stress? 🙏🏼 . . . . . . #mentalhealthawareness #mentalhealth #destress #mindfulness #meditation #instayoga #namaste #yogagirl #yogainspiration #freemavens #dreamteam #agencylife
Baking and donating for #MacmillanCoffeeMorning with the rest of Be Heard Group to raise money for @macmillancancer! Brilliant baking efforts from the team 😋🍰 . . . . . #macmillan #macmillancancersupport #beatcancer #charity #fridays #caketime #instafood #bakesale #agencylife #soho #marketing #digitalmarketing #startup
We went ale out at our second “Beer Heard” company event last night...with our leadership team pulling the pints! 🍺🎤🎵 . . . . . . #party #beer #social #pullingpints #soho #london #dreamteam #teamwork #agencylife #digitalagency #londonagency #startuplife
Today we are saying goodbye to our wonderful interns, Amaury and Zara who joined the team for two months working as Insights Analysts. Thank you for all your hard work and efforts; we will miss you and wish you the very best for the future! . . #FMinterns #interns #internship #freemavens #marketingagency #teamwork #startup #digitalagency #londonagency #soho #london #londoninternships
Did someone say Scavenger Hunt? Nothing says Summer Party like seeking out all the artsy, boozy, historic and iconic spots London has to offer... Especially when there are prizes up for grabs! 🔎🏆 . . . . . #scavengerhunt #soho #london #summerparty #dreamteam #teamwork #agencylife #digitalagency #londonagency #startuplife
Congrats to our softball team who have done really well during the last game of the season! ⚾ Looking forward to start the new season next year! . . . . . . #freemavens #fmsoftball #softball #softballgame #londonsoftball #beheardpartnership #dreamteam #teamwork #agencylife #digitalagency #londonagency #startuplife #marketing #digitalmarketing #branding #consulting #dataanalysis
Happy London Pride 2019! 🌈 This year marks 50 years since the Stonewall Riots of 1969. Today we celebrate the progress towards acceptance the LGBTQ+ community has achieved so far....but there is still work to be done. Friday drinks featuring our very own Kenya Knott (@allthetruefaults) 💜💙💚💛🧡❤️ . . . . . . . . #pride #pridemonth #pride2019 #prideinlondon #lgbt #lgbtq #lovewins #freemavens #colleagues #brandagency #londonagency #agencylife #startuplife #soho
Happy International Day of Yoga! 🙏🏼🧘🏻‍♀️ Here are two of our Freemavens in #LotusPose after another one of our group mindfulness sessions led by the lovely @rntgrasso. . . . . . . . #yoga #internationaldayofyoga #yogapose #lotuspose #padmasana #mindfulness #meditation #instayoga #namaste #yogagirl #yogainspiration #freemavens #dreamteam #agencylife #squadgoals
For #WorldEnvironmentDay we’ve taken a look at the the evolution of the global plastic conversation. The UK has played the leading role in this, with the concern trickling through to other markets. While #BluePlanetII has deservedly received major credit for popularising the UK Plastics conversation, the #PlasticBagCharge actually kickstarted it back in 2015. The 5p charge was initially criticised, however, the 86% reduction in plastic bag use soon inspired positive conversation growth. The conversation has become global, with each country adopting a different focus. The UK has taken a global view towards the issue, while countries such as Spain have taken a local approach, for example, addressing local pollution and the political discourse around yellow ribbons. . . . . #plastics #oceanplastic #oceanplastics #plasticpollution #environment #sustainability #marketing #digitalstrategy #datadrivenmarketing #innovationstrategy #intelligence #bigdata #socialanalytics #sociallistening #socialdata #socialmedia #consumerinsights #consumerdata #freemavens #beheardpartnership #londonagency #startup #marketingagency #marketingconsulting #brandconsulting #innovationconsulting
End of this blossoming #bromance.....we will miss you Navid and we wish you all the best! . . . . . . #freemavens #farewell #colleagues #squadgoals #workfamily #brandagency #londonagency #startuplife #pokemon #pikachu #soho
Today we’re spreading a little extra love in the office in support of #MentalHealthAwarnessWeek. Sometimes we all need to be reminded to take some time to slow down and reconnect with ourselves and others. Make your mental health a priority 🙌🏼 . . . . . . . #mentalhealth #mentalhealthawareness #mentalhealthawarenessweek #mentalhealthuk #positivity #mentalwellbeing #mentalwellness #endthestigma #mind #mindset #mentalhealthisimportant #mentalhealthmatters #mindfulness #freemavens #agencylife #digitalagency #londonagency #startuplife

We're always looking for great people to join our team.

Clients we love

Unilever

Unilever

Diageo

Diageo

Glaxosmithkline

Glaxosmithkline

Pearson Education

Pearson Education

Value Retail

Value Retail

Oracle

Oracle

Pret a Manger

Pret a Manger

Mondelēz International

Mondelēz International

Barclays

Barclays

Sainsbury's

Sainsbury's

The Coca-Cola Company

The Coca-Cola Company

Unilever Food Solutions

Unilever Food Solutions

Contact Us

While we're based in London, our truly international team of analysts, strategists, data scientists and creatives speak over 15 languages; allowing us to carry out global projects with a native familiarity of local customs, culture and language nuances.

To discuss your project please contact us using the form below:

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Our Office

53 Frith Street
London
W1D 4SN